Appetite for European Tourism remains strong, highlighting the continued attractiveness of its destinations. Europe welcomed 615 million international tourist arrivals in 2016, a moderate 2% increase compared to 2015.
Although recent events do not seem to have affected demand significantly early this year, perceptions of safety remain of utmost importance for continued growth. The outlook for 2017 is upbeat despite expected headwinds from safety concerns, uncertainty surrounding “Brexit” and potential policy changes from the new US administration.
According to the European Travel Commission’s latest report, “European Tourism - Trends & Prospects” , almost one in two reporting destinations saw double-digit arrivals growth during the first months of 2017.
Switzerland (+3%) reversed its past trend by taking advantage of its key position as a winter destination
According to analysts, several factors have boosted hotel performance growth across different regions of Europe. The devaluation of the British pound has made the United Kingdom a favorable destination for many international tourists as well as domestic tourists, as travel outside of the country has become less affordable for U.K. residents. There also has been a surge in both business and leisure travel in Eastern Europe.
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