TripAdvisor launched its first-ever mobile Check-Index revealing travellers’ and locals’ most frequented hotels, restaurants and attractions in major world tourism destinations. The study was based on TripAdvisor’s massive trove of mobile location data.
“Our mobile Check-Index shows the points of interest where consumers are voting with their feet and actually spending their time,” said Jeff Chow, Vice President of Product, Consumer
Experience, TripAdvisor adding, “It’s interesting to see how in some cities travellers and locals are drawn to the same things to do or places to eat, while in others you see distinct differences in their preferences.”
To glean these insights, TripAdvisor studied check-ins via smartphone GPS and motion sensors to predict when and where anonymous users are visiting a spot or if they are just passing by.
Methodology: TripAdvisor studied anonymized, aggregated mobile data to reveal the most frequented points of interest in select major tourism destinations. Points of interest highlighted were required to have a minimum of 100 check-ins within the month of March 2017. Grocery stores, transportation facilities, convention centers and shopping malls were excluded from this edition of the TripAdvisor Check-Index. Local check-ins were based on consumers originating within a geo less than 50 km from a respective destination, while traveler check-ins were defined by users originating outside of this perimeter.
Digital trends affect travel and hospitality businesses just like everyone else, and professionals in this area need to appreciate the importance of remaining up-to-date with the latest developments.
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