Why does Food & Wine Pairing Work?

August 22, 2017

"Food and wine pairings is all about balance. The wine must not hide the food, the food must not hide the wine"


Restaurant patrons are often looking for more than an excellent menu and an eclectic atmosphere: they are hoping to enjoy a dining experience! For this reason, more and more restaurants are moving toward an experience-first approach, which aims to improve the entire process for the restaurant patrons. In many cases, restaurant owners, managers and chefs turn to food and wine pairing to impress their guests. 




Food and wine pairings allow chefs and sommeliers to pair individual dishes with different wines in hopes of enhancing the flavor of both the food and the beverage. It is more of a subjective process than an exact science, leaving plenty of creative space to use to impress customers.


In the United States, about 60% of consumers prefer red wines, while 30% enjoy white varieties. Restaurant operators should consider the trends regarding wine consumption in their own areas, and create food and wine pairings that accommodate the preferences of a variety of different patrons.




For Proprietors — It just makes good business sense to include food and wine pairings. According to Nightclub & Bar, pairing alcoholic beverages with food menu items makes your restaurant not only seem more cosmopolitan and interesting, but it also will help drive up profits and increase sales. 


For Patrons — Generally, food and wine pairings will improve the experience of the restaurant customer. They will feel more connected to the restaurant, and ultimately feel as if they atmosphere is enhanced because they can trust the selection they have made. It gives them an opportunity to be adventurous, without being worried that they have made the wrong choices.


Food and wine pairings can be incorporated into a menu in a variety of ways. Restaurant owners may consider creating a food and wine pairing event, in which patrons sit down for a several-course meal. Each course would include an expertly crafted food and wine pairing aimed at improving atmosphere and pleasing the palate. Another option would be to list each appetizer, entree and dessert on the menu with one or two selections for a delicious wine that pairs well with it. This allows customers to make a choice that fits their own unique tastes and desires.

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