MBA in Global Marketing

Intakes -  April / September

The BHMS, together with the City University of Seattle, offers a Language-Assisted MBA degree program in Global Marketing. In the process students improve their academic, professional and communication skills, satisfy CityU’s English proficiency requirements and prepare for a career in service and business management.

Switzerland is world-famous for its high-quality service industries, financial sector and was ranked number one worldwide for innovation (WIPO, 2017). This program offer students the opportunity to follow a contemporary curriculum to gain focused insight and skills in addition to key business practices. Real life case studies, data handling, projects and a business simulation competition ensure that the learning is applied and of real career value.

The MBA program extends through 9 months of full-time academic studies followed by 6-9 months of internship in Switzerland or work experience abroad. During such period, students are required to complete 5 MBA modules through online delivery.

9 months study

(3 blocks)

  • Common Professional Components

  • Language Structure + Academic listening & speaking

  • Essentials of Business Management

  • Global Business Communication and Research

  • Law for Global Business

  • Managing with Technology

  • Applied Marketing

  • Applied Managerial Economics

  • Managerial Accounting

  • Business Operations

  • Business Strategy

  • Strategic Brand Creation & Management

  • Marketing Metrics

6 - 9 months internship or work experience

(including 5 online modules)

  • Project Management & Prioritization

  • Strategic Financial Management

  • People & Systems in Organizations

  • Practical Business Application I & II

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